BharatBenz launches its Light-duty Trucks

February 20, 2013

  • 3 models (914 Rigid, 1214 Rigid & 1217 Tipper) introduced
  • Based on the FUSO Fighter Chassis & Canter Cab
  • India’s most fuel efficient and ergonomically designed trucks in the segment

Chennai: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the 100% Indian subsidiary of the world’s No. 1 truck manufacturer Daimler AG, today launched its Light-duty range of trucks under the BharatBenz brand at its manufacturing facility in Oragadam near Chennai – in the presence of media, financiers and dealers of BharatBenz.

The three Light-duty BharatBenz Trucks – 914 & 1214 for the haulage segment and 1217 for the construction segment – will now be commercially available through a growing number of state-of-the-art dealerships.

The launch is being conducted as a week-long celebration during which over 1,200 customers have been invited to take a closer look. Besides, the launch of the trucks, elaborate arrangements are in place to orient the visiting customers and other stakeholders to the benefit of BharatBenz Trucks. The occasion also opens the state-of-the-art manufacturing facility and Test Track to the visitors, who will witness first-hand the stringent Testing & Manufacturing process.

Speaking on the occasion, Dr. Albert Kirchmann, President – MFTBC & Vice-Chairman, DICV said: “I am extremely happy with the excitement Daimler India is creating with BharatBenz in Indian Trucking. In fact, the entire Daimler Truck world is watching this new brand with interest. A new market, new brand, new products and a great team. India is not just one more market for Daimler. Today, along with China, it is one of the most promising markets. Daimler Trucks has everything needed to take these markets to newer levels in Trucking”.

Since the launch of BharatBenz a new dedicated brand for Trucks in India, DICV has gone through an intense process of selection of the right platforms and developed a whole new Supplier network to supply high quality and reliable parts. The Light-duty trucks are based on the FUSO Fighter for the chassis & FUSO Canter for the Cab, well-established Daimler Trucks technical platforms.

However, the focus on rigorous testing, a key Daimler advantage with its world-wide experience have seen these trucks cover more than 7.5 million test kms along with other platforms. The confidence derived from such testing is the backbone of the BharatBenz promise of Best-in-Class Trucks.

Speaking on the occasion, Mr. Georg Weiberg, Head – Product Engineering, Daimler Trucks, Germany, said: “It is an obligation for us and our Brand BharatBenz, to ensure the customers will be as happy with these trucks as with our Heavy-duty Trucks. Our focus was to create a Truck with superior performance, efficiency and the best quality but at a very competitive price. To achieve this, we involved our German/Japanese Engineers for their technology experience and Indian engineers for their local expertise and ability to create cost-conscious solutions”.

Speaking on the occasion, Mr. Marc Llistosella, Managing Director and CEO, DICV said: “In September 2012, we delivered our first promise through our Heavy-duty trucks. We are extremely encouraged by the highly positive feedback and through repeat orders. Today is another important milestone for DICV & BharatBenz. Our Light-duty trucks will add a new dimension to reliable trucking by being very fuel efficient along with superior driving dynamics.”

BharatBenz offers value-for-money trucks with a strong focus on Total Cost of Ownership (TCO). The proven fuel efficiency of BharatBenz trucks is a major advantage, especially in the current day scenario where fuel prices are sky-rocketing. These trucks boast of fuel efficiency that is a minimum of 10% better, in comparison to existing products in the market.

The Light-duty Trucks, based on the FUSO Fighter/Canter platform, have been localised to suit specific needs of Indian customers, featuring the 4D34i four-cylinder CRDi (Common-rail Direct Injection) engine with 140 Hp (100 Kw) & 170 Hp (125 Kw), for the Rigid & Tipper models, respectively. The focus of these trucks are on “High Fuel Efficiency”, “Cabin Comfort” and very importantly “Cabin Safety”.

The Light-duty trucks are competitively priced as follows:


Min. Price in INR
(Cab & Chassis)

Max. Price in INR
(Fully Built)

9 tonne Rigid (914)



12 tonne Rigid (1214)



12 tonne Tipper (1217)



* Prices are Ex-showroom Chennai
* Prices include 14.5% VAT (Tamilnadu)
* Taxes & Levies applicable in different states vary

BharatBenz trucks are now available through an expanding state-of-the-art dealership network. This network will offer complete sales consulting, 24X7 after-sales service with advanced interactive vehicle diagnostics, roadside assistance for best service reach, leading to the lowest turnaround time in our workshops. These dealerships also provide tailor-made financial services/service packages – ensuring comprehensive attention to our customers - all under one roof. LOIs have already been issued for setting up these facilities in over 100 locations in the country, covering the most prominent trucking routes and hubs.

Backed by the financial power and expertise of Daimler’s financial arm - Daimler Financial Services - customers benefit from the captive financier under the name of ‘BharatBenz Financial’. BharatBenz Insurance, India's first Branded Commercial Vehicle Insurance, offers cashless facility including zero depreciation and a host of other value-adds. This integrated approach offers customers the combined benefit of products and financial services under one roof, making ownership a hassle-free experience.

BharatBenz has tied up with several leading Indian financial institutions – ICICI, HDFC, Sundaram Finance, Shriram Transport Finance, Kotak, Cholamandalam, IndusInd, Reliance Capital, Srei, Magma & Axis Bank who offer tailored financing solutions for customers.